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Extraordinary Stories about Ordinary Things

@Hayes_Luke_MG_97291

Extraordinary Stories about Ordinary Things
Design Museum, London
January 30, 2013 – January 4, 2014

Statement: «The Design Museum has the UK’s only collection devoted exclusively to contemporary design and architecture. This new permanent collection display reveals intriguing insights in the most exceptional of everyday objects.
The opening of the museum’s permanent collection marks an essential milestone in the journey towards the future of the Design Museum at its new home in Kensington, where the entire top floor will display the museum’s collection of twentieth-century design.
The exhibition presents six key stories through hundreds of items, offering a diverse investigation into the impact of design on our everyday lives. The exhibition will show the surprising origins of famous and lesser known designs, alongside contextual images and documents.
National identity is explored through objects that define a nation such as the phone box, road signage, the post box, the London 2012 logo and the Euro. The story of the development of the London 2012 logo tells how for the first time in history of the Games, the Olympics and Paralympics embraced the same logo. The logo was created to be a ‘design for everybody’ – the exhibition will reveal the design process and thinking behind this symbol of Britain as a world stage and allow audiences to interact with it. […]» (press release, 2013)

Exhibition design: Gitta Gschwendtner
Signage and Identity design: A2/SW/HK