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It Is What It Is (2×4)

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It Is What It Is
Eye of Gyre Gallery, Tokyo
September 2009

Statement: «It is what it is: a portrait of a studio in 1000 images was exhibited at the Eye of Gyre Gallery in Tokyo in September 2009. The exhibition catalog features 1000 by-products from the life of the New York graphic design studio 2×4, unnarrated and crudely arranged along a typical design trajectory from the earliest concepts, sketches, doodles and diagrams through the process of making, modeling, producing and, finally, delivering work into the world.»