Uncovering Women
Graphic Design Museum Breda, NL
September 25, 2010 – May 29, 2011
Curator: Margriet van der Linden
Statement: «In the 19th century wealthy women browsed through women’s magazines mainly out of boredom. In the 20th century, women became more aware of their role within the family and at work. Where women’s magazines were mainly focused on clothing, recipes and feuilletons in the fifties and sixties, in the seventies and eighties subjects like career, relationship problems and sexuality were addressed. With this history the magazines developed into the contemporary women’s magazines as we read them now, in large numbers.
The exhibition demonstrates selected images from women’s magazines within a timeline, showing the evolution of women. These images illustrate events from present and past, from the women’s’ right to vote to the first frozen dinner. This is the thread that runs through the exhibition. From a collection of 50.000 Dutch and international magazines, guest curator Margriet van der Linden, chief editor of Opzij, a large monthly magazine in the Netherlands, selected the designs together with the Graphic Design Museum.
Think about Chanel’s little black dress, the first lipsticks and the start of Libelle, a large weekly magazine in the Netherlands. See a lot of familiar, old and new advertising campaigns. Amaze yourself with skinny and plus size models who decorated the magazine covers through the years.»
UnCOVERing woman: promo from MOTI on Vimeo.
