Interaphics
The Aram Gallery, London
October 19 – November 3, 2007
Curator: Daniel Charny
Statement: «In October 2007, The ‘Also’ space at the Aram Gallery presented the launch of brand new interactive displays that challenge the notion of multimedia and print as we know it.
A collaboration between design consultancy Osmotronic and graphic designers Build and Danny Sangra, these posters explore the concept of interactive print at a time when there is a seemingly unstoppable advance of online media, and many people are questioning the relevance and longevity of the medium.
Interaphics is a system that connects printed material to a computer using special inks and electronics; to create an entirely printed, touch responsive surface. The technology opens up applications which could revolutionise the worlds of publishing and packaging, seeing a shift from multimedia to “merged-media”.
Danny Sangra presents the world’s first poster EP – combining limited edition artwork and music downloads that can only be accessed by touching the poster’s surface. Michael C Place / Build shows a poster uses layers of conductive ink and varnish to create a tactile surface that invites the viewer to touch it, rewarding them with delicate and sophisticated, responsive animations.
Interaphics addresses a burning issue in media and graphic design and delivers innovations that will change the way we interact with information and brands communicate with consumers.
The exhibition was curated by Daniel Charny as part of an ongoing research group activity, exploring the relationship of printed matter and digital media.»
