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Typorama, Philippe Apeloig


Typorama, Philippe Apeloig
Les Arts Décoratifs, Paris
November 21, 2013 – March 30, 2014

Statement: «The Typorama exhibition showcases thirty years of creation by the French graphic designer Philippe Apeloig.
It was probably his passion for literature and the performing arts that awakened his interest in graphic design. He discovered this form of expression while he was studying art in Paris, and especially in Amsterdam in the early 80s when he joined Wim Crouwel’s Total design studio. His career began in 1985 at the Musée d’Orsay, for whom he did work for the opening and designed the poster for the museum’s first exhibition, Chicago, birth of a metropolis.
Intent on giving typography a conceptual and emotional dimension, Philippe Apeloig has turned the letter into an artistic and painterly object in a field often regarded as merely technical and functional. For him, typography can be choreographic for the October Festival in Normandy, musical for the Théâtre du Châtelet, and landscape in his poster for Voies navigables de France. The many logos he has designed include Musées de France, and recently the Petit Palais in Paris and Maison Puiforcat.
Philippe Apeloig wanted this exhibition to highlight his creative process. His posters, logos, visual identities, books and animations will be shown with the successive stages in the development of each project, and also the major influences in his work.»